RYVL (NASDAQ OMX:TMG) said its Channelzero creative agency has been selected by Rugby AU to promote its bid to host the Rugby Women’s XVs World Cup in 2021.
The marketing conglomerate said Channelzero had won the contract with a pitch around the concept of “We’re Ready”, aimed at “championing Australia as a world-class contender” in the sport.
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The next steps for the bid will be when World Rugby announces the host nation for the 2021 Women’s Rugby World Cup in November 2018.
Belinda Wearne, general manager of RYVL Channelzero commented: “Channelzero, is all about challenging outmoded ways of thinking…We are proud to help raise the profile of women’s XVs, which in turn will elevate the profile of women’s sport and inspire young players yet to be discovered.”