Stem cells specialist WideCells Group PLC (LON:WDC) has launched its innovative insurance product in Spain.
It follows a soft roll-out of CellPlan via partner Stem Cell Banco Celulas Madre, a storage service specialist.
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During this trial period, the company signed up more than 20 customers. However, the prize is much bigger as Stem Cell has 22,000 clients. Discussions are also underway with other storage businesses.
Spain is one of Europe’s most developed cord blood and stem cell storage markets.
“Given the positive uptake and interest shown from new Stem Cell clients, with no marketing campaigns yet implemented, we are confident that the launch of our e-commerce platform and full sales activities will prove fruitful,” said WideCells' CEO, João Andrade.