SVPER is an app that could potentially herald the next generation in social media. Why is this? Because the thinking behind the app is more about facilitating personal interaction than online interaction.
The idea is so simple, it’s almost beautiful.
Instead of encouraging social media users to spend more and more time in front of screens, SVPER will encourage personal meetings and genuine interaction.
In this regard, it has some similarities to online dating, and indeed the pedigree of the founders is in that space. Both Jean-Baptiste Fort, the chief executive and René Carrillo, his co-founder and fellow director have a track record in creating successful and profitable dating businesses.
Online dating is now worth more than US$1.6bn globally, but SVPER.com is planning to take it to the next level.
After all, not everyone who wants to connect with someone else actually wants to go on a date.
Jean-Baptiste Fort explains this succinctly with a clear illustration relating to himself.
“Here I am in London on my own,” he says. “I don’t know anyone, but I want to go to see a film. I will record a video, put it on SVPER and see what kind of replies I get.”
So SVPER can do dating, but it can also do so much more. It can provide basic social interaction, it can mitigate against loneliness, it can connect like-minded people with similar interests, and the aim of it all is to make these people meet up in person, rather than having their interaction moderated by computer.
Reward for personal interactions
In this regard, the SVPER app begins to come into its own. With the company’s pending ICO, a SVPER token, linked to the Ethereum exchange, is shortly to come into existence. Users of the app will be offered tokens as a reward for creating personal interactions.
“When two phones connect,” says Fort, “the reward will be issued.”
And to do that the two parties will have to be together. So, dating will be part of it, but actually, it’s all about making real connections in the real world.
That’s one reason why SVPER’s tagline is “Get Real.”
The other is because of the emphasis in making sure that users are provided with a fully authentic experience right from the start. Thus, the SVPER.com video facility will not allow filters to allow users to give false impressions to other users. In addition, users will be given their own blockchain identity, meaning that fake accounts and bots will be out of the question.
And users will be rated on their response times and reliability, to allow other users to get a clear impression of who it is they’re dealing with.
“We got our business model off Tinder,” says Fort. But that’s not quite doing SVPER justice. Because Tinder’s users sometimes have to wait days or even weeks for a response, if they get one at all.
“The feeling sometimes,” says Fort, “is that you are interacting with a machine, not with people.”
And that’s where the SVPER tokens come in.
“There’s a strong ecosystem inside the SVPER app,” he says. “Tokenisation is to take you out of the house. It’s a reward for you leaving the house and going out into the street to engage in real life.”
Sale of tokens
And because the SVPER app is video-only, the feeling of human immediacy is much more prominent than on other sites.
“Our purpose is to dominate the space of instant video social networking,” says Fort.
That will take a bit of doing of course, and the company will need cash.
It’s already been seeded by European investors, and the next stage is the sale of up to 700mln SVPER tokens at €0.06 per token, with the aim of raising between €3mln and €35mln.
The more that comes in, the more immediate the international roll out, but Fort is clear about the number one priority.
More than 60% of the money raised will be spent on marketing, specifically in the USA, in targeted states where the company plans to make its first big splash.
With the help of that planned marketing, Fort is reckoning on signing up around 2.5mln users in the first month and 50mln within a year.
If that sounds ambitious, remember this is a man with experience in the business of making connections online.
“We are skilled in traffic acquisition,” he says. “Our goal is to attain a market leadership position. And we know how to generate revenue.”
With the plan in place, much now depends on the SVPER token sale itself.
This will be divided into two phases: pre-ICO and public ICO. The pre-sale will take place on August 28 and the public sale will take place on October 1.
Interested parties should visit the SVPER.com website, and then register on the PELIKAN platform here: https://auth.plkn.io/login.