viewMporium Group PLC

Mporium Group hails significant client win

The event-driven marketing specialist said the unnamed customer is one of the world's largest companies

The technology is able to capitalise on TV or online 'micro-moments' that provide selling opportunities

Event-driven marketing specialist Mporium Group PLC (LON:MPM) has signed a major new client to its IMPACT platform.

The name of the customer wasn’t revealed. However, chief executive Nelius De Groot described the new partner as one of the world’s “largest and most prestigious media services networks”.

READ: Mporium’s IMPACT technology used in Samsung S9 launch

The deal was clinched following a successful trial. The technology will now be rolled out across the business.

"We have already proven that Mporium's technology can help this network achieve their focus of delivering growth for their clients,” said CEO De Groot.

“This agreement also represents another important milestone for Mporium, as it extends our contractual relationships to include another of the largest agency networks."

Advertising revolution 

IMPACT offers a revolution in digital advertising, providing advertisers with the opportunity to take advantage of ‘micro-moments’.

These are events on TV or online that may create a selling opportunity for a retailer.

To identify these moments, IMPACT takes a range of data inputs, such as TV, news, weather, sports and social media feeds and analyses what’s hot and trending.

It then uses this data to optimise an advertiser’s campaign, enabling them to bid higher or lower for keywords on the search engines, depending on the buzz surrounding those keywords.

Quick facts: Mporium Group PLC

Price: - -

Market: LSE
Market Cap: -

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events


The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...


Tirupati Graphite presents progress at their Graphene and Mintech Research...

Tirupati Graphite PLC's (LON:TGR) CEO Shishir Poddar talks to Proactive London about the progress being made at their research centre, the Tirupati Graphene and Mintech Research Centre (TGMRC) in India. Poddar discusses the drive and innovation of his team which is working together to enhance...

13 minutes ago

2 min read