High-heel wearers have long dealt with pinched toes and a wobbly walk for the sake of fashion. Crocs wearers have been shamed by the fashion community but rewarded with a soft, comfortable shoe.
Crocs Inc (NASDAQ:CROX), synonymous with ugly yet comfortable footwear, may have found a way to bridge the gap.
The shoe company is switching gears from its iconic rubber slipper to rubber heels.
The high-heeled Crocs are available in grey and black and retail for US$44.99. The official website is nearly sold out of the style, but shoppers can snag a pair on Amazon marked up to US$224.75.
Crocs has been transitioning from a fashion faux pas to a trendier status, collaborating with luxury fashion brands like Balenciaga and Alfie. British fashion designer Christopher Kane has also collaborated with the brand.
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Photography by Valentin Herfray and Louise Richardhttps://t.co/TDxSGly1ui pic.twitter.com/iVA82d82LQ
— Balenciaga (@BALENCIAGA) April 11, 2018
Shares of Crocs were down slightly to US$17.03 by Monday’s closing bell and flat in Tuesday pre-market trading.