Proactive Investors - Run By Investors For Investors

RYVL subsidiary kIcks off token sale to fund new transparent consumer data network

The Truth ICO will run until 15 November 2018 and is aiming to raise between US$5mln and US$50mln.
Users will be rewarded for sharing their browsing data

Truth Media Ltd, a subsidiary of marketing agency RYVL(NASDAQ OMX:TMG) is to launch its own ICO for a blockchain-based data marketplace.

Through the marketplace, users will be rewarded with for sharing their own private internet browsing data.

Mary Keane Dawson, chief executive and co-founder of Truth said global data use in advertising is ‘bedevilled by fraud, inaccurate data and poor targeting, making it inefficient for advertisers and annoying and intrusive for consumers’.

“Truth Data Cloud will help transform this industry into one where all participants can trade in a free market ecosystem built on blockchain.”

The Truth ICO will run until 15 November 2018 and is aiming to raise between US$5mln and US$50mln. Over US$1mln has already committed said RYVL, the new name for the Marketing Group (TMG).

Consumers can use a personalised data wallet to allow access to the Truth Data Cloud and earn TRU tokens. Contributors of data are intended to be both individuals (first party) and larger, trusted entities (second party) who have collated datasets. Advertisers can also use the tokens as payment for access. The alpha development and launch stages of Truth Data Cloud have been funded by TMG.


Join Proactive’s Crypto, Blockchain and Cannabis Telegram group here
View full TMG profile View Profile

RYVL Timeline

Related Articles

RYVL web page
October 19 2018
The TRUTH Data Cloud will let users choose to sell their personal data to brands, agencies and publishers and directly benefit from its use in personalised advertising, in the form of discounts and offers on goods and services or as currency
Circuit board
December 04 2018
The customised electronics maker reported an underlying pre-tax profit of £12.9mln, up 24% on the same period a year ago, while revenues climbed 12% to £211.7mln
February 13 2019
WYG manages civil projects across the public and private sectors

© Proactive Investors 2019

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use