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Minds + Machines gets green light for four more domain launches in China

MMX already owns a number of successful domains in China, with .vip registrations now standing at close to 900,000
MMX believes its .vip domain is the top performing mass new gTLD launched in China to date

Minds + Machines Group Limited (LON:MMX) has received approval to launch a new batch of generic top-level domains (gTLDs) in China.

The Chinese Ministry of Industry and Information Technology (MIIT) has given the green light for the future release of the .fashion, .fit, .yoga and .luxe gTLDs.

Three of the newly approved domains (the bit of an internet address after the final dot) are based around lifestyle and come soon after the recent launch of .购物 (.shopping), which the directors revealed is performing well.

WATCH: Minds + Machines enjoying 'continued strong demand' for .vip in China

MMX believes there will be benefits to the group by introducing these three extensions, already released in the west, into the region over the next 12 months.

The .luxe will be introduced into China in the fourth quarter of this year as part of a broader global launch of this new top-level domain.

"Based on our experience of working with China's major technology companies, notably Alibaba and Tencent Cloud, the provisioning of domain names is viewed as an important mechanism for bringing SMEs into their cloud-based universes for the delivery of future services. We expect .fashion, .fit, and .yoga to benefit from this trend as well as the from the internationalisation of Chinese businesses as they increasingly look to market themselves overseas,” said Toby Hall, the chief executive officer of Minds + Machines.

"Plans are likewise well advanced for the international launch of .luxe and we intend to update shareholders on the formal launch schedule in due course,” he added.

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