Another Silicon Valley player has gone Hollywood.
First Netflix Inc (NASDAQ:NFLX) started offering original content, followed quickly by Amazon.com Inc’s (NASDAQ:AMZN) Prime Studios.
Now Apple Inc (NASDAQ:AAPL) is taking a seat in the director’s chair – and not the kind found in the boardroom.
The maker of iPhones, iPads and laptops announced Friday that it’s struck a multiyear content deal with media superstar Oprah Winfrey.
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“Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” the company said in a statement.
Multiple reports Thursday indicate that Apple also has an interest in producing an original, feature-length animated film in partnership with Ireland-based Cartoon Saloon, which produced several Oscar-nominated animated films, such as “The Secret of Kells” and “The Breadwinner”.
Shares of Apple were down 1.2% Friday afternoon to US$188.56.