Sign up United Kingdom
Proactive Investors - Run By Investors For Investors

The Marketing Group to rebrand as RYVL

The marketing network said the rebrand marked the completion of a restructuring programme under chief executive Adam Graham
Rebranding
TMG added that future acquisitions would increasingly target technology-centric businesses

The Marketing Group PLC (NASDAQ OMX:TMG) is to launch a global corporate rebrand while changing its name to RYVL.

The marketing network said the rebrand marked the completion of a restructuring programme under chief executive Adam Graham, who was appointed to the company board in November 2016.

READ: The Marketing Group’s ChannelZero launches campaign celebrating 90th birthday of Speedo

The firm added that all 15 of its agencies, including brands such as Channelzero, Ranieri and TRUTH, have been rebranded to include RYVL alongside their respective names.

The group will adopt RYVL as the operating name with immediate effect while shareholder approval will be sought to change the name of the company at an Extraordinary General Meeting to be scheduled at a later date.

The company added that future acquisitions would increasingly target technology-centric businesses that offer higher value services to end clients while it would seek to scale the business through a matrix organisational structure with regional and discipline leads reporting to the chief executive.

Adam Graham, TMG’s chief executive, said: “Clients are looking for a unified experience and we’re breaking down all the silos and creating a new group model without the fiefdoms, politics and layers of suffocating bureaucracy that have caused the well-documented problems of today’s big ad networks.”

View full TMG profile View Profile

RYVL Timeline

Related Articles

printed circuit board
July 26 2018
The maker and supplier of customised electronics ended the quarter with a record order book of £135mln
Big data
July 30 2018
In a post-Cambridge Analytica world, the TRUTH Data Cloud, released by one of RYVL's subsidiaries, is seeking to put power back into the hands of the user
data
March 14 2018
Chief executive Jeff Stusek also noted the information management specialist made significant acquisitions last year.

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use