ShareRoot Ltd (ASX:SRO) has appointed Kirsten Daru and Chris Ciavarra to its advisory board.
Daru is the chief privacy officer at Electronic Arts Inc. (NASDAQ:EA) and Ciavarra is a former senior vice president and head of marketing for Cracker Barrel Old Country Store, Inc (NASDAQ:CBRL).
EA is an American video game company with over US$5 billion in revenue and Cracker Barrel is an American chain of combined restaurant and gift stores generating around US$3 billion revenue.
Both Daru and Ciavarra bring in-depth knowledge of customer protection and privacy requirements as well as extensive networks to ShareRoot.
READ: ShareRoot well positioned as key EU data privacy legislation goes into effect
ShareRoot’s CEO Noah Abelson-Gertler commented: “We are delighted to have Kirsten and Chris join our advisory board.
“Kirsten for her background in legal matters in privacy, and the importance of this knowledge as she influences the platforms that ShareRoot has and how they can be applied; Chris for his understanding of customers, overall sales and marketing, and his branding guidance on the launch of MediaConsent based on years of experience.
“I do not doubt their input will be a great asset to ShareRoot.”
Important roles to play in the launch of the MediaConsent platform
MediaConsent is ShareRoot’s solution for companies aiming to be compliant with regulations such as the European Union’s General Data Protection Regulation (GDPR).
MediaConsent’s technology ensures GDPR compliance by giving consumers the power and control over what data points companies collect and store on them.
Daru added: “As an experienced professional within the privacy sector, the importance of the work of giving control of data and privacy to consumers while keeping companies compliant cannot be overstated, and ShareRoot is leaps and bounds ahead of other companies in this understanding."
Ciavarra also added: “The MediaConsent platform is at the forefront of digital marketing, and the multi-billion-dollar market potential it brings with it represents the ideal scenario for introducing a new product to market.”
Full commercial launch of MediaConsent later this year
ShareRoot anticipates a full commercial launch of MediaConsent commencing later this year with related revenues soon after.
Updates expected over the near term include:
• End of June quarter: Launch of MediaConsent’s Beta program including to global advisors;
• September quarter: Launch of MediaConsent’s Pilot program; and
• Middle of December quarter: Launch of MediaConsent’s Commercial Rollout of the platform.
Both the Beta and Pilot programs are focused on bringing aboard quality businesses and organisations who are interested in solutions to comply with the GDPR.