Sign up United Kingdom
Proactive Investors - Run By Investors For Investors

Keywords Studios buys video game trailers specialist for £5.2mln

Founded in 2013 and now with 40 staff between London and Montréal, Fire Without Smoke works with major game publishers such as Sony, Square Enix, Riot Games, Deep Silver, Sega, Capcom and Ubisoft
Young lad playing computer games
"We are delighted to welcome the talented and passionate teams of Fire Without Smoke to the Keywords family," said Keywrods' CEO, Andrew Day

Keywords Studios PLC (LON:KWS), the video games support services provider, has beefed up its art services offering with the acquisition of Fire Without Smoke Ltd.

The company is paying up to £5.2mln to acquire the company from the founders Will O'Connor, Michael David Thomson and others.

WATCH: Keywords Studios says acquisition of video game trailer specialist is an important development for the company

Fire Without Smoke provides a full suite of creative and marketing services to game publishers and developers, creating assets such as game trailers, marketing art and materials for e-sports events, and providing marketing consultancy and general design services to the video game industry.

Will O'Connor will continue as managing director and the other founders, together with the rest of the team, will also remain with the business.

For the year ending 31 May 2018, Fire Without Smoke is expected to have revenues of £2.8mln and adjusted profits before tax of around £700,000.

Keywords is paying a consideration comprised of £3.85mln in cash, £0.5mln of which is deferred until the first anniversary of acquisition and subject to certain performance targets, and the issue of 77,006 new shares in Keywords.

"Fire Without Smoke's specialised offering represents an excellent addition to the group's existing capabilities and adds some exciting new services to our global service platform,” said Andrew Day, the chief executive officer of Keywords Studios.

“Their high-end video game trailers expertise will be of great interest to Keywords' large client base, as will their broad suite of creative services, which range from marketing strategy to providing marketing content for events including e-sports tournaments, which can play a significant role in influencing the success of event and game launches,” he added.

View full KWS profile View Profile

Keywords Studios PLC Timeline

Related Articles

Picture of XTEK's products
May 04 2018
Patersons' price target of $1.15 implies upside of 130% relative to XTEK's current share price.
Westminster Group
April 05 2018
Westminster's pipeline of opportunities is strong in the Middle East
office
June 14 2018
“[PeopleFluent] brings interesting technologies back to us … particularly in terms of interactive video and social collaboration tools”

No investment advice

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. You understand and agree that contributors may write about securities in which they or their firms have a position, and that they may trade such securities for their own account. In cases where the position is held at the time of publication and such position is known to the Company, appropriate disclosure is made. However, you understand and agree that at the time of any transaction that you make, one or more contributors may have a position in the securities written about. You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate.

From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use