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WH Smith voted worst shop on the high street by Which? readers

The customers complained about the books and stationery retailer’s customer service and labelled it a “horrid shop”, Which? said on its website

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In the survey carried out in January, Which? asked more than 10,356 shoppers how satisfied they were with a store

WH Smith Plc (LON:SMWH) has been voted the UK’s worst High Street retailer, and has been in the bottom two of the survey for the last eight years.   

In the survey carried out in January, Which? asked more than 10,356 shoppers how satisfied they were with a store and how likely they were to recommend it to a friend.  

READ: WH Smith confident as passenger growth lifts travel outlets

The customers complained about the books and stationery retailer’s customer service and labelled it a “horrid shop”, Which? said on its website.

Clinton Cards, Sports Direct International PLC (LON:SPD)  and plus size clothing retailer Evans were also among the worst rated high street brands.

However, Which? readers named handmade cosmetics retailer Lush, health and beauty retailer Savers and Smyths Toys as the highest ranking stores.

According to Which?, customers enjoy sensory experiences and being helped by friendly staff.

Quick facts: WH Smith PLC

Price: 1003 GBX

LSE:SMWH
Market: LSE
Market Cap: £1.32 billion
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