Proactive Investors - Run By Investors For Investors

Taptica CEO expects brand advertising growth in 2018, while GDPR and Facebook fallout unlikely to affect business

Hagai Tal said the revenue and underlying earnings margin of the brand advertising division were expected to increase through market growth and cost savings
Man using mobile phone on public transport
Tal said issues around Facebook and data protection were unlikely to affect the business

The chief executive of mobile advertiser Taptica International PLC (LON:TAP), Hagai Tal, has said that the group is expecting growth in its brand advertising division over 2018, with fallout from the Facebook scandal and new EU data protection rules unlikely to impact business.

During a question and answer session with investors, Tal said the revenue and underlying earnings (EBITDA) margin of the brand advertising division were expected to increase through market growth as well as cost efficiencies and savings, particularly in data acquisition costs.

READ: Taptica boosted by mobile advertising surge in US and China

He added that a decline in EBITDA margins had been influenced by the EBITDA-negative nature of its acquisition of Tremor, which the company has since improved.

When asked about the impact of the Facebook scandal and the new EU General Data Protection Regulation (GDPR) on Tapitca, Tal said the group felt comfortable about long-term growth and that the issues around Facebook and the GDPR were unlikely to affect the business model.

In a more general outlook for the coming year, Tal said the group was confident on delivering solid year-on-year growth in line with market expectations.

In mid-morning trading Thursday, Taptica shares were up 3.3% at 305p.

View full TAP profile View Profile

Taptica International Timeline

Related Articles

Apollo 11
February 22 2018
Immersive VR, a technology company focused on the education space, was the first company Sure backed
Email
August 15 2018
Milan Patel, dotdigital’s chief executive officer said: "This year reflects substantial progress against the company's strategic aims in accelerating our platform capabilities into the omnichannel space, continuing to innovate our product, growing geographically and deepening our relationships with our strategic partners”
Students in a class
August 27 2018
The company is gaining traction in Asia where people are looking to take language courses to work or study internationally

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use