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Taptica CEO expects brand advertising growth in 2018, while GDPR and Facebook fallout unlikely to affect business

Hagai Tal said the revenue and underlying earnings margin of the brand advertising division were expected to increase through market growth and cost savings
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Tal said issues around Facebook and data protection were unlikely to affect the business

The chief executive of mobile advertiser Taptica International PLC (LON:TAP), Hagai Tal, has said that the group is expecting growth in its brand advertising division over 2018, with fallout from the Facebook scandal and new EU data protection rules unlikely to impact business.

During a question and answer session with investors, Tal said the revenue and underlying earnings (EBITDA) margin of the brand advertising division were expected to increase through market growth as well as cost efficiencies and savings, particularly in data acquisition costs.

READ: Taptica boosted by mobile advertising surge in US and China

He added that a decline in EBITDA margins had been influenced by the EBITDA-negative nature of its acquisition of Tremor, which the company has since improved.

When asked about the impact of the Facebook scandal and the new EU General Data Protection Regulation (GDPR) on Tapitca, Tal said the group felt comfortable about long-term growth and that the issues around Facebook and the GDPR were unlikely to affect the business model.

In a more general outlook for the coming year, Tal said the group was confident on delivering solid year-on-year growth in line with market expectations.

In mid-morning trading Thursday, Taptica shares were up 3.3% at 305p.

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