Proactive Investors - Run By Investors For Investors

BT unveils new strategy to revive customer service reputation

BT will offer customers faster internet speeds, more TV content and bring its call centres back to Britain and Ireland by 2020
'The way our customers feel about BT needs to evolve', says BT's consumer boss

BT Group plc (LON:BT.A) consumer boss on Wednesday unveiled a new strategy to improve its customer service reputation as part of a wider turnaround plan.

Marc Allera said the company would offer customers faster internet speeds, more TV content and bring its call centres back to Britain and Ireland by 2020.

“The way our customers feel about BT needs to evolve, needs to change,” Allera told reporters, according to Reuters.

He said BT, which owns EE and Plusnet, will provide customers with a joint offering of its fixed-line and mobile networks.

One example of this offering will include combining 4G mobile and fixed-line broadband, which will improve Wi-Fi signals in homes and maintain connections if the fixed-line fails.

For its TV offering, Amazon Prime, Netflix and Sky TV’s Now TV content will be made available on BT’s platform.

“Convergence isn’t just about bundling products,” Allera said. “We are going to create a new, smart, converged network for our customers.”

The new strategy comes after chief executive Gavin Patterson announced a restructuring plan that included cutting 13,000 jobs and moving its London headquarters to cut costs.

READ: BT Group shares drop as it slashes 13,000 jobs and revenues fall, but dividend maintained

Regulatory issues, pensions and an accounting scandal in Italy have dragged on Patterson’s efforts to transform BT into a modern communications provider.

BT failed to lift earnings and revenues in the year to March 31, 2018, mainly due to a weak performance in its enterprise division Global Services.

Ofcom in April revealed BT and Plusnet were among the most complained about broadband providers in the UK in the last three months of 2017. BT also received the most complaints for mobile and pay TV services.

READ: BT receives most complaints for mobile and pay-TV services, Ofcom data reveals

In contrast, BT's star performer, EE, had one of the lowest levels of complaints in broadband and mobile. 

View full BT.A profile View Profile

BT Group PLC Timeline

Related Articles

August 19 2018
BATM's Networks & Cyber division returned to growth in 2017

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use