Persimmon PLC (LON:PSN) has seen robust trading since the start of the year, with sales conversion rates and cancellation rates in line with its expectations.
In a trading update ahead of today’s annual general meeting, Britain's second-largest housebuilder said that total forward sales revenue, including completions were up by about 8% to £2.76bn in the year to date.
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The FTSE 100-listed company said average selling prices for its homes rose to £236,500, up from £229,500 a year earlier, adding that pricing conditions remain firm across its regional markets.
The group added: “Customer activity since the start of the year has been encouraging with the Group's total enquiry levels running circa 13% ahead of the prior year.”
“This has resulted in robust trading since the start of the year with visitor levels to site, sales conversion rates and cancellation rates all running in line with our expectations.
Persimmon said it has opened 65 of the around 100 new sites planned for the first half of the year and is building new homes on all sites that have an implementable detailed planning consent.
The group added that it is currently developing 375 active sales outlets across the UK.
The builder concluded that its board “remains confident of the future prospects of the Group.”