XTD Ltd’s (ASX:XTD) technology subsidiary Contact Light has signed a collaboration agreement with global technology company IBM (NYSE:IBM).
IBM and Contact Light will collaborate to create and market solutions which combine IBM Cloud and various Software as a Service (SaaS) offerings together with Contact Light’s Smart Cities digital solutions.
The new collaboration will include the deployment of Contact Light’s world-first technology that allows interaction between digital out-of-home screens and people’s mobile devices.
Connecting with people in transit environments via their mobile devices
IBM’s head of SaaS for Australia and New Zealand Anthone Withers said: “Our agreement with Contact Light is an example of how IBM is restructuring its partner engagement model and focusing on solutions which provide artificial intelligence, cloud, blockchain and security delivered as a service.”
“I see great opportunity in the ability to measure, communicate and commercially transact with people using transit environments via their mobile devices.”
IBM and Contact Light will work together to develop solutions and commercial opportunities within IBM’s partner base in Australia.
XTD is adding Contact Light technologies to its digital media systems
Contact Light’s agreement with IBM follows the announcement by XTD earlier this month that it proposed to acquire the 63% of Contact Light currently owned by third party shareholders.
The acquisition aims to dramatically strengthen XTD's market positioning by adding Contact Light's technologies to its market-leading Cross Track digital media systems for transit environments.
In Australia, XTD’s Cross Track system operates in the Melbourne and Brisbane metro rail systems.