The Marketing Group PLC’s (NASDAQ OMX:TMG) creative agency ChannelZero said it has appointed Ben Croft as its new creative director, completing its executive team.
The media and marketing company said Croft is re-joining the agency after spending three years as senior art director at Studio Woo, having previously worked for ChannelZero as contracted creative director.
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TMG added that Croft has previously led teams on high-end accounts including Running Bare, Oxford, Nikon and Mirvac, and would be working to escalate the agency’s portfolio while improving the calibre of work for current clients.
Mikey Taylor, ChannelZero chief executive, said: “Ben has continued to master his craft and grow his experience over recent years and we are delighted to have brought him back to Channelzero. His skills in art direction, design, branding and photography will catapult Channelzero to the next level which is our focus for 2018.”
On his appointment, Croft added: “There is something about Channelzero that keeps bringing me back. It’s not like any other agency. It has its own rhythm and unique approach to its people, the work and its clients.”
ChannelZero is TMG’s offering in the Australian market, with its client list including Speedo, Nestle, Rio Tinto PLC (LON:RIO) and Sydney Water.