ShareRoot Ltd (ASX:SRO) has appointed Dr Paul-Olivier Dehaye and Jerome Groetenbriel, both co-founders of PersonalData.IO, experts in customer data collection, mining and protection as advisors to the company.
Both Dr Dehaye and Groetenbriel have been analysts, observers and commentators on data protection and social media for many years, including most recently as major contributors in uncovering the Cambridge Analytica data mining scandal.
READ: ShareRoot to present why it can help companies like Facebook stop privacy infringements
ShareRoot has appointed Dr Dehaye, a PhD in mathematics from Stanford, and Groetenbriel, an MBA graduate from IMD Business School, as advisors to support the company as it continues to develop its privacy and data protection platforms as well as the rollout of MediaConsent.
ShareRoot chief executive Noah Abelson-Gertler said: “Having Paul and Jerome working with us gives us a strong advantage and deep understanding and appreciation for the issues that are arising in social and digital media marketing breaches and personal data mining, enabling us to directly target resolutions for consumers and companies alike.
“ShareRoot is a first mover in the industry, and Paul and Jerome have demonstrated their deep knowledge and understanding of a digital marketing landscape that is wrought with questions”.
READ: ShareRoot targeting multi-billion industry with roll-out of MediaConsent platform
The new MediaConsent platform aims to protect companies from being sued in a world of rapidly changing legal framework.
Growing concerns around personal data and privacy arising from uncertainty of access and rights of use have increased the responsibilities on companies to more effectively control stored personal data.
The growing importance for companies to know their customers is evident in the high-growth Customer Identity Management market, which is estimated to exceed $14.8 billion by 2021.
Experts on personal data use and abuse on social media
Dr Dehaye has a considerable profile in the area of privacy and personal information mining and protection across social media.
He recently testified on the Cambridge Analytica/Facebook data mining case, alongside whistleblower Chris Wylie, to the UK parliament.
Dr Dehaye has been referenced by industries and companies worldwide, including newspapers like the Guardian and the New York Times.