The Marketing Group PLC (NASDAQ OMX:TMG) has announced that its subsidiary TRUTH has undertaken the first successful deployment of an advertising campaign using blockchain smart contract technology.
The Nasdaq First North-listed firm said TRUTH - the world’s first global blockchain-enabled media agency - ran the campaign for a national publisher for ten days until 19 March 2018, which saw it fully disclose all fees involved to the client.
The group said the campaign was for an undisclosed major brand using a campaign test budget.
The Marketing Group noted that TRUTH said blockchain as a technology has been validated by this campaign which it added “clearly demonstrates how blockchain enables advertisers to know exactly what elements of their campaign ran and when, with 100% transparency across the media supply chain.”
It also announced that TRUTH is currently in discussions with multiple clients across multiple sectors to launch further such campaigns.
TRUTH CEO Mary Keane-Dawson said: “There are so many myths around blockchain’s use in advertising that need to be exploded.
“The success of this campaign proves that blockchain in advertising is not ten years away – it is here today; it is fast enough, it provides the view that advertisers are demanding and it will deliver a cleaner media supply chain with 100 percent transparency.”