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The Marketing Group's TRUTH unit in first successful advertising campaign deployment using blockchain technology

TRUTH - the world’s first global blockchain-enabled media agency - ran the campaign for a national publisher for ten days until 19 March 2018, which saw it fully disclose all fees involved to the client
Blockchain
The Marketing Group noted that TRUTH said blockchain as a technology has been validated by this campaign.

The Marketing Group PLC (NASDAQ OMX:TMG) has announced that its subsidiary TRUTH has undertaken the first successful deployment of an advertising campaign using blockchain smart contract technology.

The Nasdaq First North-listed firm said TRUTH - the world’s first global blockchain-enabled media agency - ran the campaign for a national publisher for ten days until 19 March 2018, which saw it fully disclose all fees involved to the client.

READ: All about TRUTH as The Marketing Group adopts blockchain

The group said the campaign was for an undisclosed major brand using a campaign test budget.

The Marketing Group noted that TRUTH said blockchain as a technology has been validated by this campaign which it added “clearly demonstrates how blockchain enables advertisers to know exactly what elements of their campaign ran and when, with 100% transparency across the media supply chain.”

It also announced that TRUTH is currently in discussions with multiple clients across multiple sectors to launch further such campaigns.

TRUTH CEO Mary Keane-Dawson said: “There are so many myths around blockchain’s use in advertising that need to be exploded.

“The success of this campaign proves that blockchain in advertising is not ten years away – it is here today; it is fast enough, it provides the view that advertisers are demanding and it will deliver a cleaner media supply chain with 100 percent transparency.”

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