Digital marketing specialist Snipp Interactive Inc (OTCMKTS:SNIPF) has signed up a leading US-based meat products value brand to its SnippLoyalty platform.
Snipp did not name the new customer, although it did confirm it is part of an international food processing and distribution company with over US$18bn in global annual revenue.
Three-year contract
The Toronto-based group had previously worked with this client on several short-term programmes towards the end of 2017.
After impressing with those programmes, Snipp has won a three-year deal which it said was due to its ease of use and ability to run multiple promotions as overlays to the core loyalty programme.
The firm added that it expects to “significantly grow” the relationship in the coming quarters as well, with the potential to add additional brands within both the client’s and its parent’s portfolio.
Contracts validates effectiveness of SnippLoyalty
“We’re thrilled to work with this key client to enhance their existing programme and to build on the previous programmes we successfully implemented for them last year,” said chief executive Atul Sabharwal.
“The trust placed in our platform is significant as this is a core program for our client and focuses on distribution channels that are critical to their sales efforts.
“Contracts that cover essential customer sales channels are particularly gratifying, because they validate both the reliability and effectiveness of our technology and solutions.”
SnippLoyalty is a cloud-based loyalty platform that allows companies to engage with and reward their customers.
The stock was unchanged at 7.66 US cents early on Thursday.