Animoca Brands Corporation Ltd (ASX:AB1) has launched the Tokyo Casino Project social casino resort simulation mobile game worldwide, excluding Japan, China, and South Korea.
Tokyo Casino Project is a mobile multi-player game that invites players to play social casino games and build a resort.
Players can spend real money in the app but cannot place bets using real currency.
Instead, Tokyo Casino Project taps into the high demand for virtual social gaming.
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The launch is the result of a publishing agreement with leading Japanese game developer and publisher COLOPL Inc (JP:3668).
Tokyo Casino Project is available on the App Store and Google Play, is free to play and offers in-app purchases.
COLOPL partnered with Animoca Brands to access the company’s publishing network in the Asia Pacific, Europe, the Middle East and the Americas as well as its localisation expertise.
It has done so to increase the number of users of the game worldwide.
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A publishing agreement grants Animoca Brands the right to publish Tokyo Casino Project worldwide, excluding the original launch territory of Japan where the game is published by COLOPL.
Animoca Brands will pay COLOPL royalties based on revenue generated by the game.
The company has invested in software development focused on localisation of the game to suit global markets and has been working on executing the publishing and distribution strategy.