ShareRoot Ltd (ASX:SRO) has reached 393,701 users on its unique and legally-secure, user-generated content (UGC) marketing platform.
Significantly, the user base has nearly quadrupled since the end of the March quarter this year and more than doubled the figure recorded at the end of the June quarter.
This milestone highlights both the increased number of companies interacting with the UGC platform and also the lift in traffic.
Strong pipeline of partnership and client opportunities
Noah Abelson, chief executive, said: “This milestone is significant as it highlights the growth of our UGC platform over the past 12 months and is further evidence of our success with existing clients in building stronger user engagements across the social media marketing sector.
“As an outcome of this substantial increase in active users, we are likely to witness substantial flow-on impacts, including the potential for continued partnerships and additional customers.
“We are starting to witness a strong pipeline of partnership and client opportunities building for the company and we look forward to updating the market on that progress in the coming weeks.”
WATCH: ShareRoot's MediaConsent platform 'putting control back in the hands of consumers'
ShareRoot’s UGC platform works with brands and digital agencies to easily find and legally source UGC.
The platform allows customers to:
- Acquire: Legally gain access to user generated photos and videos from fans for marketing use;
- Display: Legally advertise with UGC and exhibit UGC galleries in a variety of ways;
- Organise: The UGC platform places content into customisable galleries; and
- Measure: Measure influence of user generated photos and videos to drive sales.
READ: ShareRoot stakes early claim in emerging billion dollar market
ShareRoot recently outlined that it is expanding beyond its UGC platform with the planned roll-out of the MediaConsent platform.