Star Sanctum is the name of the private company Challenger is backing; it is set to launch with a three-day event in London running from May 5-7.
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Star Sanctum will provide a select number of paying attendees with a chance to do all the usual fan convention stuff, such as attend seminars, get autographs and photos of the stars of recent action hero movies.
Challenger has provided a £100,000 loan agreement to Star Sanctum to support the launch of its first convention in London.
“Star Sanctum has identified a very unique and growing business opportunity; these events are incredibly popular and lucrative in North America, where there is a track record of success dating back to 1970,” said Mark Gustafson, the chief executive officer of Challenger.