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New name, new optimism at e-commerce specialist Maistro

The group has been guilty of over-promising in the past, but with a stronger balance sheet it might now have a shot at achieving critical mass
Reboot button
The fallen stock market star is starting to repair its reputation

A name change to Maistro PLC (LON:MAIS) underlines the reboot currently underway at the e-commerce enabler.

The group has seen quarter-on-quarter improvements in gross profit and revenue and raised almost £3mln in new funds through two placings.

That will give its proposed new-look board the financial muscle to take it forward and “optimise the business”.

READ: Blur Group encouraged by repeat business and new customer wins

Major backer Robert Keith, a former director at software group Eidos (the ‘Championship Manager’ people) and a big stakeholder in drug developer Silence Therapeutics PLC (LON:SLN), used the fundings to to increase his stake.

Strengthened balance sheet and new board

The group’s cash balance as at November 22 was £2.71mln, giving a reshaped board the firepower to put into place plans that are primarily focused on generating new enterprise customers from the current pipeline over the next year or so.

Part of the new strategy is to maximise efficiencies within the group and the company is targeting a reduction in management team and board salaries, as well as exploring the possibility of better value office spaces.

The company has a new chairman, David Rowe, while Preeti Mardia, Richard Rae and Richard Croft were brought in as non-execs.

Between them, they agreed to stump up £300,000 to invest in the business.

In early August, company founder Philip Letts ceased to be the chief executive, with former chief commercial officer Laurence Cook taking over the reins.

His pedigree looks good: he has 25 years' experience in the information and communication technology industry, having led global sales teams at industry giants Siemens, Cable & Wireless and NTL.

His task is to ensure Maistro starts fulfilling the potential investors saw in the company when, as blur Group, it was a stock market star in 2013 and the share price rose from around 78p to 577p.

‘Promised a lot but delivered very little’

Rowe said: “Its core proposition of applying automation to the enterprise procurement process has a number of strong prospects in the pipeline.

“The task of the restructured board is to ensure that the company has the right approach and support to convert these prospects into reference customers in the next 12 months and build on its AI [artificial intelligence] capabilities.

A brief trading update issued in November revealed management expects the fourth quarter to see another quarter-on-quarter improvement.

"I have been encouraged by the increasing rate of repeat business we are getting from existing customers and the addition of significant new customers,” said Laurence Cook.

“Although there is usually a lead time between the signing of a new customer and subsequently the building of momentum on the platform, the current trend is promising.

“It is reassuring that we now have sufficient resources to develop the business further over the next few years," he added.

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Maistro Timeline

September 27 2018

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