Through the 9mobile 9pay wallet, customers in Nigeria can pay for media, games, apps and digital content in Google Play with one-click, without the need to own a credit card or bank account.
Bango said Nigeria is tailor-made for mobile money solutions due to the combination of a highly unbanked, highly mobile-first population.
Electronic wallets are typically distributed by mobile operators in Africa and offer consumers a means for making important financial transactions, including sending and receiving money, paying utility bills, school fees, wages, topping up air-time and much more.
"We are delighted to have added the ability to place the charge for content and services from Google Play to the 9pay wallet in Nigeria, in partnership with Bango,” said Adia Sowho, director of digital business at 9mobile.
Bango's chief executive, Ray Anderson, said that enabling 9mobile to launch its 9pay wallet as a payment option in Google Play was an important milestone for Bango.
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"With high Android device penetration and a low banked population, Africa has become a prime market for transformative mobile payment solutions. Direct Carrier Billing and stored value systems such as 9mobile 9pay wallet provide a safe, simple mechanism for increasing access for millions to digital content and services," Anderson said.
Shares in Bango were up 1.6% in mid-morning trading at 230p. The shares have risen 234% year-to-date.