High profile hacks and data breaches have caused cyber security to be huge business for technology companies, nonetheless, Amazon.com Inc’s (NASDAQ:AMZN) latest consumer offering s targeting the more traditional bricks and mortar security.
The e-commerce giant is launching a ‘smart lock’, branded as Amazon Key, and indoor security camera system, branded Cloud Cam, with the products initially becoming available for pre-order to Amazon Prime members.
Like most of the group’s brands Amazon Key and Cloud Cam are designed to be embedded with the rest of the Amazon suite of products.
In this case the security products can be tied-into the Alexa personal assistant and can allow deliveries from Amazon to be delivered into the home even whilst the customer is not home – the door can be unlocked remotely, and the camera switches on as soon as the door opens.