SportsHero Ltd (ASX:SHO) is set to launch its upgraded sports gamification and community marketing app this month.
The company’s real-time fantasy sports app and social prediction platform allows fans to win daily, weekly and monthly prizes.
The upgraded app delivers an enhanced brand identity and user experience, whilst providing a platform that enables monetisation through sports gamification.
It also offers a worldwide ‘free to play’ experience and the new ‘pay to play’ premium branded rewards system, that includes e-store prize redemption and the issue of SportsHero coins.
In conjunction with YuuZoo (SportsHero’s official African marketing partner), the premium branded rewards experience will initially be launched in Africa to support and promote African football.
Features of the upgraded app includes new brand identity and user experience to support global expansion, native language support, and advertising revenue share in the ‘free to play’ experience.
The launch date for the upgraded app will be 20 October 2017 on the Apple App Store.
SportsHero is working towards achieving its goal of building a robust community size of one billion users.
The company’s share price more than doubled in the past three months, last trading at $0.066 intra-day.