It's long been an issue of global import. How to make sure that pizza is still hot after its trip with the delivery driver..?
After all, who wants cold pizza except on the morning after?
Yum! Brands Inc (NYSE:YUM), which owns Pizza Hut, is reportedly addressing this very issue. The latter has announced a new delivery system that is two years in the making using materials found in space to get orders to customers in oven-fresh condition.
The new pouches contain three layers of materials, including a PET Aluminum Radiant Barrier that reflects heat and is usually found in astronaut's space blankets.
"Over the past two years, we have taken engineering teams and studied in great detail what happens to a pizza when it comes out of the oven," said Zipporah Allen, Pizza Hut’s vice president of brand marketing.
"This is consistent with where we see our growth, with digital and delivery."
Pizza Hut has struggled in an increasingly competitive market place to regain its lead.