Kohl’s Corporation (NYSE:KSS) shares jumped 5% on Wednesday morning after the department store chain became the latest bricks-and-mortar retailer to partner up with e-commerce giant Amazon.com Inc (NASDAQ:AMZN).
The Wisconsin-based retailer has unveiled plans to roll out a “smart home experience” in ten of its stores next month, just before the start of the busy holiday season.
Shoppers in Los Angeles and Chicago will be able to buy Amazon Echo devices, Fire tablets and other gadgets from the Amazon shops, which will command 1,000 square feet of floor space.
Customers will also be able to have an Amazon employee visit their home to fit a device or suggests products to buy.
Earlier this year, Amazon teamed up with Sears Holdings Corp (NASDAQ:SHLD) to sell Alexa-enabled appliance on its website, while Best Buy Co Inc (NYSE:BBY) also sells some Amazon products in its stores.
Amazon has also been developing its own bricks-and-mortar business recently. It has opened 11 bookstores in the past two years and snapped up organic grocer Whole Foods just last month.
Kohl’s share were up 5.1% to US$42.69 on Wednesday morning, while Amazon shares ticked 0.17% higher at US$966.89.
#Kohls To Open #Amazon Shops Inside Some Of Its Storeshttps://t.co/eOvEl7Uc3S
— WWJ950 (@WWJ950) 6 September 2017