Online retailers like Amazon.com Inc (NASDAQ:AMZN) exist to serve consumers that would rather not go to the store, now, via a reported tie-up with La-Z-Boy it is positioning for the ultimate couch potatoes.
La-Z-Boy is said to be targeting an expansion of its involvement in e-commerce and, in an investor call, the furniture group’s chief executive Kurt Darrow revealed talks have been held with Amazon over opportunities to “complement and support” existing distribution.
In the meantime, however, consumers will still need to put down the computer tablet and get moving as the talks are so far described as preliminary and not formal proposal is in place between the firms.
The reports come right after Amazon’s takeover of Whole Foods cleared antitrust barriers, on Wednesday, as the US Federal Trade Commission approved the deal without an detailed investigation.