Facebook said on its website that rather than simply discovering videos on their newsfeeds, users now have a dedicated place they can go to watch videos.
Called "Watch" the new offering allows users to experience videos, create watchlists and follow original content.
It said: "Watch is personalised to help you discover new shows, organized around what your friends and communities are watching."
"For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the “Haha” reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following."
Facebook said creators and publishers can find an audience and make money for their efforts on Watch.
But most users will have to wait for the full rollout .
"We’ll be introducing Watch to a limited group of people in the US and plan to bring the experience to more people soon," Facebook said.
Facebook shares were down 1.38% or US$2.36 at US$168.84.