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YouGov shares higher as pollster signals stronger-than-expected performance

Revenue from its data products and services continued to grow strongly while profitability at its custom research business improved significantly

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Revenue growth was well ahead of the global market research sector

Shares in pollster YouGov PLC (AIM:YOU) were higher after it indicated that trading in the full year to end July was ahead of internal expectations and the sector overall.

In a pre-close statement, the AIM-listed firm said revenue growth was well ahead of the global market research sector.

Revenue from its data products and services continued to grow strongly across a number of regions while profitability at its custom research business improved significantly.

 "YouGov's ability to provide accurate, in-depth data on a digital platform was publicly demonstrated during the period through our ground-breaking UK General Election seat-by-seat model. Its combination of connected data and sophisticated analytics is directly applicable to the analysis and monitoring of audiences in many marketing contexts."

The firm' s growing business in the US has also enabled it to benefit from the pound's weakness, it added.

YouGov shares were up 7.69% or 20p to 280p.

Quick facts: YOUGOV

Price: 850 GBX

AIM:YOU
Market: AIM
Market Cap: £922.05 m
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