Shares in pollster YouGov PLC (AIM:YOU) were higher after it indicated that trading in the full year to end July was ahead of internal expectations and the sector overall.
In a pre-close statement, the AIM-listed firm said revenue growth was well ahead of the global market research sector.
Revenue from its data products and services continued to grow strongly across a number of regions while profitability at its custom research business improved significantly.
"YouGov's ability to provide accurate, in-depth data on a digital platform was publicly demonstrated during the period through our ground-breaking UK General Election seat-by-seat model. Its combination of connected data and sophisticated analytics is directly applicable to the analysis and monitoring of audiences in many marketing contexts."
The firm' s growing business in the US has also enabled it to benefit from the pound's weakness, it added.
YouGov shares were up 7.69% or 20p to 280p.