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Feedback announces exclusive distribution agreement with China's Boya Digital Technology

Feedback said completion of the deal is a “significant step” in the continuing development of its global sales

Feedback PLC (LON:FDBK) said its subsidiary, Cambridge Computed Imaging, has signed an exclusive distribution agreement with China-based firm Boya Digital Technology to sell TexRAD research software.

Boya will sell TexRAD, used for research purposes and analysis of medical diagnostic images such as CT and MRI scans, in the People’s Republic of China (PRC).

University hospitals and research institutions in China are increasingly using innovative software such as TexRAD to generate new knowledge and insights in the fight against cancer and other diseases, Feedback said.

READ: Feedback PLC's eye on the prize: a CE mark for TexRAD

Boya is an approved vendor to GE Healthcare China and is facilitating the purchase and installation process of TexRAD research software on behalf of GE in the PRC.

Feedback said the completion of the deal is a “significant step” in the continuing development of its global sales and market presence.

Dr Balaji Ganeshan, chief executive of TexRAD Ltd and director of new business at Feedback, said: "We are delighted to have formalised the business relationship with both Boya and GE. This follows discussions at the Beijing Society of Radiology in 2016 and involvement in the installation of TexRAD software in a leading medical institution, Peking Union Medical College Hospital, Beijing."