Gfinity Plc’s (LON:GFIN) flagship eSports tournament will be broadcast on BBC Three this summer.
In a statement, the eSports promoter and events group revealed that BBC Three, the online channel of the national broadcaster will show games and exclusive short-form content from the Gfinity Elite Series tournament.
Gfinity said the first live broadcast will take place tonight (July 28) at 9pm.
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It is the BBC’s first contact of its kind for eSports. The BBC will provide weekly coverage which will be the main part of a new strand of eSports content on BBC Three, in collaboration with BBC Sport.
"This is an incredible moment for the Gfinity Elite Series and for esports fans in the UK and internationally," said Neville Upton, Gfinity chief executive.
“Our partnership with BBC Three will bring Elite Series live and lifestyle content to millions of new viewers and showcase the incredible dedication and passion of professional gamers.
“We are extremely excited to announce to all our fans, players and partners that for the next six consecutive weeks the Elite Series will be broadcast live on BBC Three.
“The BBC is one of the most world's most renowned and respected broadcasters and their commitment to the Gfinity Elite Series is a defining moment for esports and we are very proud to be a part of it."
Damian Kavanagh, controller for BBC Three, meanwhile said: "esports has become hugely popular in the last few years with young audiences so it's great that BBC Three can bring this to a mainstream audience and create new habits with younger audiences as we stream three of the most popular games on BBC Three across the weekend."