Target Corporation (NYSE:TGT) added 2.81% in New York but were over 8% higher earlier, as its first quarter earnings cruised past expectations.
The discount retailing giant posted $1.21 per share in the first quarter on revenue of $16.02bn against analysts' forecasts of $0.91 per share on revenue of $15.62 billion.
The figures showed that the group's turnaround strategy, including revamping stores and increased promotions, was taking affect.
Like in the UK, a price price war among US big retailers is intensifying, and firms are constantly seeking ways to improve margins.
Notably, Target's digital sales rose 22% in the three months, compared to a year ago and accounted for 4.3% of total sales and increased 22%, up from 3.5 percent a year ago.
The digital channel contributed 0.8 percent to comparable sales in the quarter.
Shares are up almost 3% to $56.06 at the time of writing.