Ebiquity plc (LON:EBQ), the marketing and media analytics specialist, has announced the UK launch of Portfolio Digital - a new platform designed to monitor online display advertising.
It follows the successful roll-out of the technology in Australia at the start of the year.
WATCH: New platform "really well-received", says Ebiquity's Blazey
Portfolio Digital allows subscribers to track competitors' media strategy, messaging and tactics, including how much and how frequently they are spending, how their ads appear, and their position on the web pages where they appear.
It does this by capturing thousands of UK web pages for both desktop and mobile audiences, and reporting on a number of digital ad formats such as webpage takeovers, interactive media and embedded video, as well as traditional display.
Morag Blazey, head of Ebiquity’s market intelligence operation, said: "Being an effective marketer has never been more challenging, and we believe Portfolio Digital will help our clients achieve new, deeper and unique insights into how other advertisers are using online advertising as part of their communications campaigns."