eSports business Gfinity Plc (LON:GFIN) has signed up technology giant HP Inc (NYSE:HPQ) as the first official partner of its inaugural Gfinity Elite Series eSports tournament.
As the official hardware partner of the event – which runs for ten weeks starting in June – the OMEN by HP range of gaming PCs, laptops and other hardware will be integrated throughout.
OMEN by HP will also support the qualifying rounds of the professional competition, known as the Gfinity Challenger Series.
It’s not the first time OMEN by HP has sponsored one of AIM-listed Gfinity’s events, after it put its name to a tournament at last September’s EGX – the UK’s largest gaming exhibition.
“We are incredibly proud to announce OMEN by HP as our first commercial partner for the Elite Series and look forward to working with them to build the most dynamic and entertaining eSports event in the UK,” said Gfinity chief executive Neville Upton.
“OMEN by HP share our passion for investment in grassroots talent and their expertise and creativity will allow us to deliver the most exciting eSports experience, helping the UK scene fulfil its undoubted potential.”
Yvonne Hobden, consumer marketing lead at HP, added: "The unique format of the Challenger and Elite Series is an opportunity for OMEN by HP to play its part in facilitating the growth of eSports in the UK by supporting new talent and backing the best of the pro circuit.
“Combining powerful hardware and cutting-edge design, our industry leading gaming products are ready for the challenge and we look forward to showcasing them to Gfinity's thriving community.”
In the Challenger Series, amateur gamers compete against one another to earn ranking points to qualify for the Gfinity Elite Draft.
Should they accrue enough points, they then have the chance to take part in the Elite Series and join one of eight professional eSports teams which then compete throughout the summer months.
Gfinity said the series will provide a “unique set of sponsorship, media and franchise opportunities” for additional potential partners.