MySQUAR Limited (LON:MYSQ) has made it easier for Telenor Myanmar customers to purchase apps and make in-game purchases when using the MySQUAR social media platform.
The Myanmar-language social media, entertainment and payments platform operator said Telenor Myanmar customers will be able to make purchases on the MySQUAR platform and then have the cost added to their monthly Telenor bill.
This is a more convenient system than alternative payment methods, such as mobile phone top-up cards.
MySQUAR said revenue is anticipated to increase with this integration and more convenient payment option.
Telenor Myanmar, a leading Norwegian telecommunications provider that has a market share of around 37% in Myanmar, will earn a share of revenues as part of the integration.
“The company continues to seek new partnerships and strategies to diversify and build its user base and monetisation channels. The integration and revenue share with Telenor Myanmar gives MySQUAR access to its large, growing user base and we expect this streamlined payment process will contribute towards monetisation results for the financial year ending 30 June 2017 and thereafter,' said Eric Schaer, chief executive officer of MySQUAR.