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Porta Communications surges on contract with F&F Tesco

Agencies in each of the central European countries will execute public relations campaigns within their own markets, reporting into Porta's Publicasity unit.
Tesco Direct shopping
F&F offers womenswear, menswear, kidswear and activewear collections

Shares in communications and marketing group Porta Communications PLC (LON:PTCM) were wanted in early trading after the company announced a contract win.

Publicasity, Porta's wholly-owned consumer public relations and digital communications agency, has won a competitive pitch to represent clothing firm F&F Tesco in the UK and manage a network of agencies across Central Europe, including Poland, the Czech Republic, Hungary and Slovakia.

F&F will work with the fashion team at Publicasity to promote F&F’s seasonal offerings through media engagement, press events and influencer seeding.

“We are looking forward to showcasing the incredible range, quality and of course value, to both media and consumers in the UK and the CE markets, something we have much experience of as an agency," said Publicasity’s Paul McCaffrey.

Shares in Porta were up 6.7% to 4p on the news.

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