Struggling bookmaker William Hill PLC (LON:WMH) has confirmed the appointment of Philip Bowcock as its chief executive officer with immediate effect.
Bowcock was appointed the FTSE 250-listed firm’s Interim CEO in July 2016 having previously been the group’s chief financial office when James Henderson, who had been with the company for 30 years quit.
William Hill’s chairman, Gareth Davis said: "Since his appointment as Interim CEO last July, Philip has driven the business forward at real pace and we have seen important progress across our Online, Retail and international businesses over that time.
“Our recent results show that William Hill is now in a stronger position and Philip has outlined a clear plan to continue that momentum into the future."
Bowcock added: "During my time at the helm, I have had the opportunity to lead a passionate, talented and committed team and we have made considerable operational progress in recent months.”
At the end of last month, William Hill reported 2016 results which topped market expectations as its online operation showed signs of reviving.
The group’s pre-tax profit for the 52 weeks to 27 December came in at £225.6mln, up slightly from £224.3mln the year before and ahead of the consensus forecast of £214.2mln.
Since he took over on an interim basis, Bowcock has backed William Hill out of merger talks with Pokerstars owner Amaya Inc (TSE:AYA) after the deal was slated by major shareholders Parvus Asset Management.
The group also rejected a cheeky takeover offer from 888 Holdings PLC (LON:888) and bingo firm Rank Group PLC (LON:RNK) made soon after Henderson’s departure.