Pre-order sales for this weekend’s iPhone 7 launch have shattered all previous iPhone pre-order records, said carrier T-Mobile (NASDAQ:TMUS).
Pre-orders over the weekend were nearly four times more than the next most popular iPhone and last Friday set a single day sales record for any smartphone ever in T-Mobile US history.
T-Mobile boss John Legere saw it as a resounding endorsement of the network.
“The third quarter was already off to an incredible start, and when you add a kick-ass phone to T-Mobile ONE and top it off with the nation’s fastest LTE network, Americans can clearly see that it’s the best time ever to switch to the Un-carrier!” said Legere.
iPhone 7 also broke records for pre-registration at T-Mobile, making it the biggest of all time, including pre-registrations for both iPhone 6s and the smash-hit iPhone 6.
Apple (NASDAQ:AAPL) unveiled the long-awaited iPhone 7 last Wednesday at its annual launch event in San Francisco.
The new model came with a number of major changes to the overall design, including ditching of the headphone jack to make way for one single charging port. Users are expected to ditch the wires and opt for Bluetooth-enabled headphones instead.