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GAN Plc highlights deal with Oneida Indian Nation for online social gaming

“We expect to greatly strengthen Turning Stone’s patron relationships in an increasingly competitive regional market."

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Social casino games are designed to promote brand awareness and engage customers.

Gaming software group GAN Plc (LON:GAN) has announced it latest agreement with a native American casino operator, this time providing its services to Oneida Indian Nation.

GAN’s B2B software, which enables social media casino games, to Oneida’s Turning Stone Resort Casino in central New York State.

The AIM quoted company acknowledged that it had previously released details of the arrangement in June, but at that time the identity of the casino operator was not disclosed.

Now, GAN highlights the deal marks its second client in the populous State of New York, and the fourth major Native America US client secured to date.

Dermot Smurfit, GAN chief executive, said: “We are truly privileged to bring online the Oneida Indian Nation’s Turning Stone Resort Casino, one of the longest-standing Native American casinos in the North Eastern United States.

“We expect to greatly strengthen Turning Stone’s patron relationships in an increasingly competitive regional market.

“Placing Turning Stone’s highly-regarded loyalty program at the heart of the consumer proposition will likely result in high levels of online engagement from an audience of casino patrons who are already highly promiscuous online with competing social casinos.”

Quick facts: GAN PLC

Price: £0.68

Market: AIM
Market Cap: £57.93 m
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