Dieters using the GoFigure product range have lost weight, felt less hungry, and eaten smaller meals and snacks.
Optibiotix Health Plc (LON:OPTI), the AIM quoted majority owner of The Healthy Weight Loss Company, which recently launched the GoFigure range of meal replacement shakes and snack bars, today released the results of a consumer survey.
Every consumer responding to the survey said that they had lost weight over a continued period while using GoFigure, with the average loss reported as 1.2 kilograms per week (or 7-9 lbs over three weeks).
All responding consumers said that GoFigure helped them reduce food intake, typically by helping them take smaller food portions, while 93% of them said they had cut snacking. And 83% of them reported that they felt less hungry when they had used the products.
Stephen O'Hara, Optibiotix chief executive, said the customer survey supported the science behind the company’s Slimbiome formulation, which is the basis of the GoFigure products.
SlimBiome, a patented formulation, has been developed by experts in nutrition using ingredients shown to reduce weight in human studies.
“This new approach to weight loss contrasts with many competitor products which lack strong scientific rationale and typically rely on customers' self-control to restrict calories and as a consequence have a high failure rate.
“These results show that the incorporation of SlimBiome® into food products helps customers to manage their weight loss by reducing food intake without food cravings.
“Hunger free dieting is now a consumer option and we hope to see a wider range of products containing this unique formulation to support consumer choice."
Optibiotix noted that the survey was carried out by contacting customer who purchased products directly from the GoFigure website, and it had a response rate of 24%.