Applabs Technologies’ (ASX:ALA) investment company RosterElf Pty Ltd has successfully deployed its new website that includes new features and should optimise conversion rate of trial customers.
It has a 25% stake in RosterElf, which increased its customer uptake by 700% between August to October 2014.
RosterElf is focussed on providing a cloud-based rostering system, and has appointed Applabs to develop iPhone, iPad and Android applications.
“This new look and functionality of the website is tailored to meet the feedback and requests from the RosterElf customers and is another example as to the quality of this pro-active management team,” managing director Patrick Glovac said.
“RosterElf is implementing these changes in the Australia which will hold them in good stead for its global expansion. The scope and scalability of the RosterElf product makes Applabs’ investment in RosterElf an exciting prospect.”
Improved Website
The new www.rosterelf.com website has the following features:
- New commercial website with significant commercial improvements based on user testing completed in the last 3 months;
- New pricing model revised to a simple $0.40 per employee rostered, reflecting user testing and customer feedback;
- Implementation of a new, easier and quicker customer signup and setup process;
- Greatly improved rostering process with focus on "instant gratification" to assist first time customers with posting their first roster;
- Ability to print timesheets once a roster is published;
- Inclusion of a roster template management system;
- Addition of the "My Shifts" section, including calendar integration which allows employees to sync their shifts to their electronic diaries;
- Launch of the iPhone app for managers and employees;
- Android and tablet apps are in testing and should be available in the coming weeks;
- Encouraging growth and support of affiliate sales channels;
- Continuing development of electronic clock-in-out technology; and
- Continuing development of payroll integration.
RosterElf has also initiated the following steps in order to position itself for a global launch of its product:
- Strategic planning for SEO link-building and Adwords campaigns in international markets with a focus on UK, USA, New Zealand and Canada;
- Development of global server infrastructure required for scale internationally; and
- Development of payment gateway and SMS for overseas expansion.
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