Indian online fashion retailer Koovs PLC (LON:KOOV) reported a 115% increase in sales in the three months to July, totalling £5mln, as well as a significant boost to brand awareness.
The group’s 'Step into Koovs' campaign managed to raise its brand profile from below 1% to 8%.
In other terms, Koovs has 1.2mln registered users and 1.7mln registered social media followers.
The phase two execution from May 2016 further accelerated its brand profile to 18% - the first step in building brand affinity and engaging new customers, said the group.
The number of product lines offered by Koovs.com now totals 10,000 - an increase of 43% year on year.
Ecommerce and online fashion is a rapidly expanding market in India which is expected to increase five-fold by 2020, to £2.5bn.
Koovs 115% sales growth over this period is notably ahead of India's market benchmarks of 50% annual growth in ecommerce, and 75% in online fashion.