ZipTel (ASX:ZIP) has achieved record monthly sim card sales in June 2014 for its international pre-paid travel sim card, AussieSim.
This is the third consecutive month of record sim card sales.
AussieSim achieved a total of 1,440 sim card sales in June 2014 which represented a 305% increase in sales compared to the 356 sim card sales during June 2013.
On a month on month basis, sim card sales for the AussieSim product were up by 15% on the 1,250 sim card sales for May 2014.
ZipTel is implementing a number of marketing initiatives to drive further growth, including the recent appointment of Alun Cooksley to lead the expansion of AussieSim’s sales and distribution channels.
Sim card sales for the AussieSim product account for the Australian outbound travel market which is seasonal in nature meaning the relevant comparative figure relates to the previous year’s corresponding month.
The winter months in Australia represent the high season for overseas travel each year.
Going forward, the company intends to report future sales performance figures for its products on a quarterly rather than monthly basis.
AussieSim is an international pre-paid travel sim card offering consumers up to 95% savings on talk, text and data whilst travelling overseas across more than 180 countries.
AussieSim has been generating revenue for almost 18 months and has grown rapidly since its launch on the back of a limited marketing budget.
With funding now in place, the Company will focus its efforts on growing sales by generating brand awareness, increasing on-line accessibility through search engine optimisation, and further increasing the number of retail outlets across Australia.
ZipTel is capitalised at $11 million.
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