xTV Networks (ASX:XTV) and Microsoft (NASDAQ:MSFT) have launched a world-first fully self-contained device xTVNow.
This is powered by the xTV Online TV platform, Windows and Microsoft Azure.
xTVNow is shaped like a typical USB/HDMI device. It has the ability to transform any TV into an Online .TV network by plugging in the device into the standard HDMI port at the back of the TV.
Once content is on the screens, users can download information to their phones including marketing and product information and ‘call now’ numbers through QR codes.
This allows every retail, hospitality and heath care business globally to light up enterprise screens with their own, real-time, interactive screens which can become your interactive outlet to the customer.
The consumer can buy product, make reservations, control the TV, call sales agents or take the video them and share it with their social network.
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