Animoca Brands Corporation (ASX:AB1) has signed an exclusive agreement with China’s Tencent to publish its Armies of Dragons game across the WeChat platform in Hong Kong, Indonesia, Malaysia, Singapore and Thailand.
The title will be distributed on the platform for a period of one year on a revenue share agreement.
WeChat is China’s most popular messaging service, with a footprint that extends well beyond the country’s borders: the platform has amassed well over a billion downloads and reached 600 million monthly active users at the end of the second quarter of 2015.
The agreement further progresses Animoca’s strategy to expand its distribution channels and drive user acquisition and in-app purchases.
Asia Pacific is considered the world’s largest market for the mobile game industry.
In 2014, the region’s 760 million mobile gamers generated US$13.6 billion in revenue, accounting for 55% of the global mobile gaming market.
Armies of Dragons is a medieval-themed Tower Defence strategy game originally released in August 2014. It has been downloaded over 750,000 downloads.
Animoca reported revenue of $3.1 million in the first half of 2015.
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