Animoca Brands' (ASX:AB1) mobile games will feature as part of Google’s new ‘Designed for Families’ section of the Google Play store.
At least 15 of Animoca’s games, including those based on Garfield, Astro Boy, and Doraemon as well as Maths War, Math Run, and Robo5, will feature initially.
Further games are expected to be added in the near future.
The initiative is aimed at helping parents source relevant games and content for their children by expanding the visibility of family friendly content on Google Play.
This section will also allow parents and children to search for content based on familiar brands and characters through Character Pages, providing another way to reach a highly relevant and targeted audience.
Parents with children of 12 years and younger make up a third of all users in the Google Play store.
Proactive Investors Australia is the market leader in producing news, articles and research reports on ASX emerging companies with distribution in Australia, UK, North America and Hong Kong / China.