Animoca Brands (ASX:AB1) has a hit on its hands with its new game dominating Asian charts with 1.8 million downloads in under 2 weeks.
Doraemon Gadget Rush is based on Doraemon, the 12th highest-grossing animated franchise of all time, and became the number one downloaded iPad app in China, Indonesia, Hong Kong, Brunei and Macau.
Following this success, the company has signed a term sheet with Chinese social web and mobile game developer and publisher Ourpalm Co. Ltd to publish the game on the Android platform in China.
The company, which listed on the ASX in January, plans to release several new titles per month going forward.
It develops and publishes games including titles based on globally loved brands such as Doraemon, Garfield, Ultraman and more.
The majority of games it produces operate on a ‘freemium’ revenue model, whereby games are free to play and offer optional in-app purchases of virtual items and services.
Animoca also generates revenues from in-app advertising and publishing other developers’ games.
The $25 billion mobile gaming market is expected to grow to $40.9 billion by 2017.
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